About Managing Global Accounts

Managing Global Accounts is a book written for global account managers and directors of global account programs. Managing Global Accounts combines both an academic viewpoint (Capon) and practical experience with leading global account programs from IBM (Schindler) and Xerox (Potter). As multinational firms increasingly demand to be treated on a global basis, many firms are investing in global account programs. Managing Global Accounts is a must-read for responsible executives contemplating and executing global account programs, and for those charged with developing, managing, and growing  global account relationships.

Managing Global Accounts is available as a printed book, PDF download, and audio book. The price for Managing Global Accounts is $29.70 for the printed book, $24.70 for the downloadable PDF, and $29.70 for the audio book.

For a top-flight educational experience on how to develop, manage, and grow global account relationships, see the Global Account Manager Certification Program jointly offered by Columbia Business School and St. Gallen University at Executive Education Programs at Columbia Business School under the Professor Capon tab on this website.