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Managing Marketing in the 21st Century
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Capon's Marketing Framework
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The Virgin Marketer
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Fundamentals of International Business
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Managing Global Accounts
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Key Account Management and Planning
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Capon's Marketing Framework
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Interviews With Marketing Leaders
Chapter 20 - Ensuring the Firm Implements the Marketing Offer as Planned
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Sam Moed, Senior VP Worldwide Strategy and Operations, Bristol-Myers Squibb
Related Video(s):
« Chapter 19 - Managing Price and Value
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Chapter 21 - Monitoring and Controlling Firm Performance and Functioning»
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