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Managing Marketing in the 21st Century
About Managing Marketing In The 21st Century
Explore Managing Marketing In The 21st Century
Text by Chapter Previews
Video by chapter previews
Other Videos
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Short Cases
Capon's Marketing Framework
About Capon's Marketing Framework
Explore Capon's Marketing Framework
Text by Chapter Previews
Video by chapter previews
Other Videos
Read Chapter 1
Short Cases
The Virgin Marketer
About The Virgin Marketer
Read Chapter 1
View or Download Sample Projects
Fundamentals of International Business
About Fundamentals of International Business
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Managing Global Accounts
About Managing Global Accounts
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What Reviewers Are Saying
Testimonials for Managing Global Accounts
Key Account Management and Planning
About Key Account Management and Planning
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What Reviewers Are Saying
Testimonials for Key Accounts and Management
The Marketing Mavens
About The Marketing Mavens
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Wall Street Journal Review
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Professor Capon's Video Presentation
Professor Capon
About Professor Capon
Professor Capon's Blog
Managing Strategic Customers
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Executive Education Programs at Columbia Business School, New York
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Chief Sales Executive Forum
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Managing Marketing in the 21st Century Adoptions
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