All Books
Managing Marketing in the 21st Century |
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Managing Marketing in the 21st Century is about understanding how to develop market strategy and managing the marketing process. It is not a book that attempts to describe all there is to know about marketing, but focuses on what the prospective manager needs to know. This book differs from other senior undergraduate and introductory graduate-level marketing texts. We take a position on what we believe is a better or worse course of action for marketers. |
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Managing Marketing in the 21st Century - Student Study Guide |
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The Student Study Guide is structured in the same way as Managing Marketing in the 21st Century. It is designed to help students with their study of marketing. It is particularly helpful for memorizing content and for preparing for exams. Students are encouraged to explore Chapter 1 of the study guide before making the purchasing decision. |
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Flash Cards for Managing Marketing in the 21st Century: an aid to learning |
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Flash cards are Flash files that can be downloaded to your PC or Mac. They come in a downloadable Zip file that you extract to your computer; you can then test yourself Chapter by Chapter. |
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Capon's Marketing Framework |
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Capon's Marketing Framework is shortened version of Managing Marketing in the 21st Century that, nonetheless, provides a solid framework for marketing students. |
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Capon's Marketing Framework Student Study Guide |
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The Student Study Guide is structured in the same way as Capon’s Marketing Framework. It is designed to help students with their study of marketing. It is particularly helpful for memorizing content and for preparing for exams. Students are encouraged to explore Chapter 1 of the study guide before making the purchasing decision. |
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Flash Cards for Capon's Marketing Framework: an aid to learning |
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Flash cards are Flash files that can be downloaded to your PC or Mac. They come in a downloadable Zip file that you extract to your computer; you can then test yourself Chapter by Chapter. |
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The Virgin Marketer |
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The Virgin Marketer is a marketing-planning workbook; it is a companion volume to the Wessex’s marketing textbooks, Managing Marketing in the 21st Century and Capon’s Marketing Framework. As you read and study the material in your textbook, we hope that you will learn a lot about marketing. But no matter how much effort you put into the text, and how good a job we have done with Managing Marketing in the 21st Century and Capon’s Marketing Framework, it is really only a start. You will really only learn marketing by doing it; The Virgin Marketer will be your guide. |
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Fundamentals of International Business (2nd Edition) |
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Fundamentals of International Business is an introductory international business text for use at the undergraduate level. Its comprehensive coverage of the subject also makes it appropriate for use in MBA programs. The book's content is streamlined when compared to the array of international business texts now available, but sufficiently rigorous and demanding to satisfy the professional integrity of the instructor. This text presents a balanced coverage of the subject matter, analyzing decision making in the context of their corporate conditions. Fundamentals of International Business is an introductory international business text for use at the undergraduate level. |
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Fundamentals of International Business - Student Study Guide |
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The Student Study Guide is structured in the same way as Fundamentals of International Business. It is designed to help students with their study of international business. It is particularly helpful for memorizing content and for preparing for exams. Students are encouraged to explore Chapter 1 of the study guide before making the purchasing decision. |
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Managing Marketing in the 21st Century Bundle |
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Managing Marketing in the 21st Century and Student Study Guide Bundle |
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Managing Marketing in the 21st Century, Student Study Guide, and Flash Cards Bundle |
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Capon's Marketing Framework Bundle |
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Capon's Marketing Framework & Student Study Guide Bundle |
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Capon's Marketing Framework, Student Study Guide, and Flash Cards Bundle |
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Fundamentals of International Business Bundle |
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Fundamentals of International Business & Student Study Guide Bundle |
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Marketing For China’s Managers: Current And Future (2nd Edition) |
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Marketing For China’s Managers: Current and Future is about understanding how to develop market strategy and managing the marketing process. It contains numerous examples of successful Chinese firms and will be highly beneficial to current and future Chinese managers in planning market strategy and implementation for their organizations. It will also be valuable to foreign managers seeking to do business in China. |
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Song of Hiroshima |
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On Monday morning August 6, 1945, when the Enola Gay released the first atomic bomb above Hiroshima, Atsuhiro Ozaki was working at the local radio station less than 1,000 yards from the detonation point. The Song of Hiroshima is Mr. Ozaki’s first-person account of what he did and what saw on August 6 and the next few days, and his reflections four years later. Written in English, Mr. Ozaki wanted to share his experiences with the American people, yet his notebook lay undiscovered in a Port Washington, New York, attic for more than a half century. The publication of this book fulfills Atsuhiro Ozaki’s wish. |
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Sales Eats First |
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Sales Eats First examines how B2B sales organizations in today's most admired corporations develop and deploy major intellectual capital. They courageously venture into areas of complexity and risk, and then inject their intellectual capital into the value propositions that benefit both customers and their own companies. |
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Managing Global Accounts (2nd Edition) |
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Managing Global Accounts will help you address the issues of dealing with global customers. As globalization takes hold several things happen; customers are more demanding and sophisticated, competition gets tougher, business is more complex and fast changing, and highly competent global account managers are in short supply. The managerial challenges of competing in a global world are more difficult in orders of magnitude than competing domestically. Life is especially tough when the corporation is not centrally focused on the global customer when corporate personnel across functions and around the world do not get it. |
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Strategic Account Strategy |
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Strategic Account Strategy is designed to help corporations and businesses develop key/strategic and global account programs, and for individual key/strategic and global account managers to develop strategy and action programs for individual accounts. The volume comprises a set of frameworks in two books: Book 1 - The Strategic Account Program and Book 2 - Planning for Strategic Accounts. |
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The Asian Marketing Casebook |
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The Asian Marketing Case Book is a compilation of case studies that demonstrates the diversity of marketing problems faced by organizations operating in Asia. In preparing the material for this book, we have assembled 60 cases, based in 16 countries (plus countries in the Middle East), that cover a broad span of marketing problems. The book examines: | Go to product page> |
Total Integrated Marketing |
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Marketing has lost its way, In country after country, senior executives have become obsessed with making their companies more customer-focused, market-focused, outward-oriented, or some permutation of those qualities often to no avail. Companies cannot win in todays competitive markets by delegating marketing problems to a department. Success in the new marketplace demands integration of the firms entire set of capabilities into a seamless system with the goal of exemplary customer satisfaction. | Go to product page> |
Key Account Management and Planning |
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The Comprehensive Handbook to Managing Your Company's Most Important Strategic Securing and retining customers is increasingly recognized as the fundamental requirement for improving shareholder value, the primary objective for many corporations around the world. All firms develop their own methods of communication with customers, but typically in business to business marketing an on the road sales force is a critical element in this process. However, in recent years significant pressure has been placed upon the traditional sales force system. | Go to product page> |
The Marketing Mavens |
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Over the past dozen or so years, globalization has turned business on its head. For almost a half century, from the late 1940s until the 1990s, the overriding factor that dominated the economic scene was scarcity of supply. Companies did not have to be all that good, much less great, and competitive innovations in another country or region presented little threat. If somebody, somewhere, found a better way to do something, there was plenty of leeway to ignore it or slowly acquiesce to change. | Go to product page> |
