Marketing For China’s Managers: Current And Future (2nd Edition)
Marketing For China’s Managers: Current and Future is about understanding how to develop market strategy and managing the marketing process. It contains numerous examples of successful Chinese firms and will be highly beneficial to current and future Chinese managers in planning market strategy and implementation for their organizations. It will also be valuable to foreign managers seeking to do business in China.
Product details
| ISBN: | ISBN 978-0-9825130-7-1 |
|---|---|
| Author: | Noel Capon, Willem Burgers, and Yuhang Zheng |
| Publisher: | Wessex Press |
| Product Options | Price | Quantity | ||
|---|---|---|---|---|
 |
PDF e-book | File will be available to download from your account area. You cannot send your pdf to another device nor make a print copy. Note: At the present time, a Wessex pdf e-book cannot be read on an iPad or Kindle. | $29.70 | |
 |
Printed book | The printed book will be delivered to your shipping address specified at the checkout. | $35.70 | |
