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Managing Marketing in the 21st Century
About Managing Marketing In The 21st Century
Explore Managing Marketing In The 21st Century
Text by Chapter Previews
Video by chapter previews
Other Videos
Read Chapter 1
Short Cases
Capon's Marketing Framework
About Capon's Marketing Framework
Explore Capon's Marketing Framework
Text by Chapter Previews
Video by chapter previews
Other Videos
Read Chapter 1
Short Cases
The Virgin Marketer
About The Virgin Marketer
Read Chapter 1
View or Download Sample Projects
Fundamentals of International Business
About Fundamentals of International Business
Read Chapter 1
Managing Global Accounts
About Managing Global Accounts
Read Chapter 1
What Reviewers Are Saying
Testimonials for Managing Global Accounts
Key Account Management and Planning
About Key Account Management and Planning
Read Chapter 1
What Reviewers Are Saying
Testimonials for Key Accounts and Management
The Marketing Mavens
About The Marketing Mavens
Read Chapter 1
Wall Street Journal Review
What Reviewers Are Saying
Professor Capon's Video Presentation
Professor Capon
About Professor Capon
Professor Capon's Blog
Managing Strategic Customers
Consulting
Executive Education Programs at Columbia Business School, New York
Professor Capon’s Teaching Feedback
Chief Sales Executive Forum
Supplementary Material
Professor Capons Published Articles
Textbook Adoptions & Testimonials
Managing Marketing in the 21st Century Adoptions
Testimonials from Marketing Instructors
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Capon’s Marketing Framework Adoptions
Fundamentals of International Business Adoptions
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Fundamentals of International Business Bundle
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Printed + PDF Bundle
FIB printed, and FIB PDF download.
$69.70
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