Individual Books for Students
Managing Marketing in the 21st Century |
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Managing Marketing in the 21st Century is about understanding how to develop market strategy and managing the marketing process. It is not a book that attempts to describe all there is to know about marketing, but focuses on what the prospective manager needs to know. This book differs from other senior undergraduate and introductory graduate-level marketing texts. We take a position on what we believe is a better or worse course of action for marketers. |
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Managing Marketing in the 21st Century - Student Study Guide |
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The Student Study Guide is structured in the same way as Managing Marketing in the 21st Century. It is designed to help students with their study of marketing. It is particularly helpful for memorizing content and for preparing for exams. Students are encouraged to explore Chapter 1 of the study guide before making the purchasing decision. |
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Flash Cards for Managing Marketing in the 21st Century: an aid to learning |
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Flash cards are Flash files that can be downloaded to your PC or Mac. They come in a downloadable Zip file that you extract to your computer; you can then test yourself Chapter by Chapter. |
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Capon's Marketing Framework |
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Capon's Marketing Framework is shortened version of Managing Marketing in the 21st Century that, nonetheless, provides a solid framework for marketing students. |
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Capon's Marketing Framework Student Study Guide |
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The Student Study Guide is structured in the same way as Capon’s Marketing Framework. It is designed to help students with their study of marketing. It is particularly helpful for memorizing content and for preparing for exams. Students are encouraged to explore Chapter 1 of the study guide before making the purchasing decision. |
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Flash Cards for Capon's Marketing Framework: an aid to learning |
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Flash cards are Flash files that can be downloaded to your PC or Mac. They come in a downloadable Zip file that you extract to your computer; you can then test yourself Chapter by Chapter. |
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The Virgin Marketer |
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The Virgin Marketer is a marketing-planning workbook; it is a companion volume to the Wessex’s marketing textbooks, Managing Marketing in the 21st Century and Capon’s Marketing Framework. As you read and study the material in your textbook, we hope that you will learn a lot about marketing. But no matter how much effort you put into the text, and how good a job we have done with Managing Marketing in the 21st Century and Capon’s Marketing Framework, it is really only a start. You will really only learn marketing by doing it; The Virgin Marketer will be your guide. |
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Fundamentals of International Business (2nd Edition) |
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Fundamentals of International Business is an introductory international business text for use at the undergraduate level. Its comprehensive coverage of the subject also makes it appropriate for use in MBA programs. The book's content is streamlined when compared to the array of international business texts now available, but sufficiently rigorous and demanding to satisfy the professional integrity of the instructor. This text presents a balanced coverage of the subject matter, analyzing decision making in the context of their corporate conditions. Fundamentals of International Business is an introductory international business text for use at the undergraduate level. |
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Fundamentals of International Business - Student Study Guide |
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The Student Study Guide is structured in the same way as Fundamentals of International Business. It is designed to help students with their study of international business. It is particularly helpful for memorizing content and for preparing for exams. Students are encouraged to explore Chapter 1 of the study guide before making the purchasing decision. |
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The Asian Marketing Casebook |
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The Asian Marketing Case Book is a compilation of case studies that demonstrates the diversity of marketing problems faced by organizations operating in Asia. In preparing the material for this book, we have assembled 60 cases, based in 16 countries (plus countries in the Middle East), that cover a broad span of marketing problems. The book examines: | Go to product page> |
