The Virgin Marketer
The Virgin Marketer is a companion volume to the textbook, Managing Marketing in the 21st Century. As you read and study the material in the textbook, we hope that you will learn a lot about marketing. But no matter how much effort you put into the text, and how good a job we have done with Managing Marketing in the 21st Century, it is really only a start.
You will only begin to live and breathe the marketing philosophy by getting your hands dirty and actually doing marketing. read more… That is the purpose of The Virgin Marketer. The material in The Virgin Marketer has a very long pedigree; many well-known domestic and multinational firms have used selections and/or variations of the frameworks to develop actionable marketing plans.
Product details
| ISBN: | 978-0-9797344-1-0 |
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| Author: | Noel Capon |
| Publisher: | Wessex Press |
| Product Options | Price | Quantity | ||
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PDF e-book | File will be available to download from your account area. Note: You cannot send your pdf to another device nor make a print copy. Note also: At the present time, a Wessex pdf e-book cannot be read on an iPad or Kindle. | $16.70 | |
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Printed book | The printed book will be delivered to your shipping address specified at the checkout. | $21.70 | |
Other products that may interest you:
 Managing Marketing in the 21st Century |
 Managing Marketing in the 21st Century - Student Study Guide |
 Capon's Marketing Framework |
 Capon's Marketing Framework Student Study Guide |
