Pay What You Think Its Worth
When you select a Wessex textbook to read online it will be FREE for 14 days. Then we shall ask you to Pay-What-You-Think-It's-Worth for six months access.
Please select carefully. You may only have one Pay-What-You-Think-Its-Worth offer at a time.
Please note: These offers are available only in USA and Canada, Europe and the United Kingdom, NOT in Latin America.
Managing Marketing in the 21st Century |
||
 |
Managing Marketing in the 21st Century is about understanding how to develop market strategy and managing the marketing process. It is not a book that attempts to describe all there is to know about marketing, but focuses on what the prospective manager needs to know. This book differs from other senior undergraduate and introductory graduate-level marketing texts. We take a position on what we believe is a better or worse course of action for marketers. |
View offer > |
Capon's Marketing Framework |
||
 |
Capon's Marketing Framework is shortened version of Managing Marketing in the 21st Century that, nonetheless, provides a solid framework for marketing students. |
View offer > |
Fundamentals of International Business (2nd Edition) |
||
 |
Fundamentals of International Business is an introductory international business text for use at the undergraduate level. Its comprehensive coverage of the subject also makes it appropriate for use in MBA programs. The book's content is streamlined when compared to the array of international business texts now available, but sufficiently rigorous and demanding to satisfy the professional integrity of the instructor. This text presents a balanced coverage of the subject matter, analyzing decision making in the context of their corporate conditions. Fundamentals of International Business is an introductory international business text for use at the undergraduate level. |
View offer > |
