Capon's Marketing Framework

Capon’s Marketing Framework is shortened version of Managing Marketing in the 21st Century that, nonetheless, provides a solid framework for marketing students. This book is about understanding how to develop market strategy and managing the marketing process. It is not a book that attempts to describe all there is to know about marketing, but focuses on what the prospective manager needs to know.

About Capon's Marketing Framework

To: Faculty and Students

From: Professor Capon, Columbia Business School, New York, NY

For most marketing faculty, textbooks fill an important role in designing your courses.
For students, a good marketing textbook plays a valuable role in the learning process
Virtually all serious marketing textbooks are priced well in excess of $100. Some are even priced at over $150.
Second-hand textbooks are sometimes a student option, but are rapidly outdated and carry a fairly high price.

The price of Capon's Marketing Framework is $46.70 for the printed book, $36.70 for a PDF download, and on a Pay-What-You-Think-It's-Worth basis for electronic access.

Also available for students are Capon's Marketing Framework: Student Study Guide and chapter-by-chapter electronic (downloadable) Flash Cards. The Price for the Student Study Guide is $29.70 for the printed version and $24.70 for the PDF download. The price of the Flash Cards is $14.70

Students may also purchase Capon's Marketing Framework, Capon's Marketing Framework: Student Study Guide, and Flash Cards, printed and PDF downloads, in various attrractively priced bundles.

The Virgin Marketer is a marketing planning workbook that faculty often use along with Capon's Marketing Framework. The price is $29.70 for the printed book and $24.70 for a PDF download.

These books offer considerable value for both faculty and students. You can examine and purchase them on this website. Please explore and enjoy.

To: Marketing Professionals

From: Professor Capon, Columbia Business School, New York, NY

The author of Capon's Marketing Framework has spent much of his career working with corporations large and small around the world.
The learning embodied in Capon's Marketing Framework will help improve your marketing and how you run your business.
The Virgin Marketer will help you improve the quality of your marketing plans.
Not convinced about the author; check out the Wall Street Journal review of Professor Capon's trade book, The Marketing Mavens, below.