The Virgin Marketer
The Virgin Marketer is a companion volume to the textbook, Managing Marketing in the 21st Century. As you read and study the material in the textbook, we hope that you will learn a lot about marketing.
About The Virgin Marketer
- The Virgin Marketer is a companion volume to Wessex's marketing textbooks, Managing Marketing in the 21st Century and Capon's Marketing Framework.
- The Virgin Marketer provides a structured approach to developing a market strategy and implementation programs.
- The author constructed The Virgin Marketer from marketing planning exercises that have a very long pedigree.
- Many well-known domestic and multinational firms have used exercises in The Virgin Marketer to develop actionable marketing plans.
- The Virgin Marketer Is available as a printed book or a downloadable PDF. In either case, purchasers receive access to the complete set of templates in PowerPoint.
- Prices for The Virgin Marketer are $29.70 for the printed book and $24.70 for a PDF download.
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