About The Virgin Marketer

• The Virgin Marketer is a companion volume to Wessex's marketing textbooks, Managing Marketing in the 21st Century and Capon's Marketing Framework.
• The Virgin Marketer provides a structured approach to developing a market strategy and implementation programs.
• The author constructed The Virgin Marketer from marketing planning exercises that have a very long pedigree.
• Many well-known domestic and multinational firms have used exercises in The Virgin Marketer to develop actionable marketing plans.
• The Virgin Marketer Is available as a printed book or a downloadable PDF. In either case, purchasers receive access to the complete set of templates in PowerPoint.
• Prices for The Virgin Marketer are $29.70 for the printed book and $24.70 for a PDF download.