Testimonials from Marketing Students

"During my career I have read many business and economic books. Finally, I found one that is easy to read, full of real life examples and cases. Managing Marketing in the 21st Century gave me many insights that I can use in my day to day work."

Hans-Peter Bouvard, Managing Director R&M North

"The Virgin Marketer is fantastic."

Deepak Deolalikar, Senior Manager, Capgemini

"The concepts from Managing Marketing in the 21st Century will be very helpful during my career."

MBA student, Columbia Business School

"Very comprehensive"
"Good applications/cases/examples"
"Appreciate the end of chapter summary, questions (as a reinforcement)"
"Comprehensive is good and also challenging to review all content"
"Excellent research and practical application"
"Ordering process (and certainly the price) was easy and painless"
"Very through, good examples, relevant cases"
"Excellent opening cases to introduce marketing themes"
"Good current examples; affordable"

EMBA students, Rutgers, The State University of New Jersey

"Managing Marketing in the 21st Century is at a higher level compared to most textbooks. It actually shows what to do rather than just telling what something is."

Student, University of Rochester