Capon, N., and Kuhn, D. "What's So Good About Problem-Based Learning?"
Cognition and Instruction, 22 (1) (2004), 61-79.
Mathias, P.F. and Capon, N., "Is Your Business Strategy Shaping Your Strategic Account Program,"
Velocity, Strategic Account Management Association, 6 (1st Quarter 2004), 58-62
Mathias, P.F. and Capon, N., "Managing Strategic Customer Relationships as Assets: Developing Customer Relationship Capital,"
Velocity, Strategic Account Management Association, 5 (1st Quarter 2003), 45-49.
Capon, N, Berthon, P., Hulbert, J. and Pitt, L. "Brand Custodianship: A New Primer for Senior Managers,"
European Management Journal, 19 (June 2001), 213 227. (Published as lead article.)
Capon, N., Fitzimmons, G. and Prince, R., "An Individual Level Analysis of the Mutual Fund Investment Decision,"
Journal of Financial Services Research, 10 (1996), 59-82; Three Star Quality Rating from Anbar Electronic Intelligence.
Lei, D., Capon, N., Farley, J.U. and Hulbert, J.H., "Corporate Diversification, Strategic Planning and Performance in Large Multiproduct Firms,"
Journal of Strategic Marketing, 2 (1994), 85-111.
Capon, N., and Palij, P, "Strategic Forecasting and Marketing Strategy,"
International Journal of Forecasting, 10 (1994), 339-352.
Capon N., Fitzsimons G. and Weingartner, R., "Affluent Investors and the Mutual Fund Purchase Decision,"
International Journal of Bank Marketing (1994), 17-25.
Capon, N., Farley, J.U., and Hulbert, J., "Strategic Planning and Financial Performance: More Evidence,"
Journal of Management Studies 31 (January 1994), 105-110.
Capon, N., Farley, J.U., Lehmann, D.R., and Hulbert, J., "Profiles of Product Innovators Among Large U.S. Manufacturers,"
Management Science, 38 (February 1992), 157-169. (Published as lead article.)
Capon, N., Farley, J.U., Hulbert, J. and Lei, D., "In Search of Excellence Ten Years Later: Strategy and Organization Do Matter,"
Management Decision, 29 (4) (1991), 12-21.
Capon, N., Farley, J.U., and Hoenig, S., "Determinants of Financial Performance: A Meta-Analysis,"
Management Science: Special Issue on Strategy, 36 (October 1990), 1143-1159. (Published as lead article.)
Capon, N., and Cooper-Martin, E., "Public and Non-Profit Marketing: A Review and Directions for Future Research,"
Review of Marketing (1988-1989), Valarie Zeithaml (ed.) (1990), 481-536.
Capon, N., and Steckel, J.H., "Investing in the Stock Market: Statistical Pooling of Individual Preference Judgements,"
Annals of Operations Research, 23 (1990), 181-200.
Capon, N., Farley, J.U., Hulbert, J., and Martin, L.E., "Corporate Diversity and Economic Performance: The Impact of Market Specialization,"
Strategic Management Journal, 9 (January/February 1988), 61-74.
Capon, N., and Prince R., "Relationship Banking,"
Lending for the Commercial Banker, 1 (Summer 1987), 47-57.
Capon, N., and Glazer, R., "Marketing and Technology: A Strategic Co-Alignment,"
Journal of Marketing, 51 (July 1987), 1-14. Previously circulated as Marketing Science Institute working paper, (1986)
Capon, N., Christodolou, C., Farley, J.U., and Hulbert, J., "A Comparative Analysis of the Strategy and Structure of United States and Australian Corporations: An Evolutionary Perspective,"
Journal of International Business Studies, 18 (Spring 1987), 51-74.
Capon, N., and Hulbert J., "The Integration of Forecasting and Strategic Planning,"
International Journal of Forecasting, 1 (Fall 1985), 123-133.
Capon, N., and Davis, R., "Basic Cognitive Ability Measures as Predictors of Consumer Information Processing Strategies,"
Journal of Consumer Research, 11 (June 1984), 551-563.
Capon, N., Christodolou, C., Farley, J.U., and Hulbert, J., "A Comparison of Corporate Planning Practise in American and Australian Manufacturing Companies,"
Journal of International Business Studies, 15 (Fall 1984), 41-54.
Capon, N., and Lutz, R.J., "The Marketing of Consumer Information,"
Journal of Marketing, 47 (Summer 1983), 108-112.
Capon, N., and Mauser, G., "Non-Profit Marketing: Reviews and Commentary,"
Journal of Marketing, 46 (Summer 1982), 125-129.
Capon, Noel "Giving Consumer of Credit Needed Tools,"
The New York Times, July 25, 1983
Capon, N., "Institutional Change in Delivery of Dental Services: A Marketing Perspective,"
American Journal of Public Health, 72 (July 1982), 679-683. Reprinted in The Dunning Memorial Symposium, American Public Health Symposium: Washington, D.C., 1982.
Capon, N., and Kuhn, D., "Can Consumers Calculate Best Buys?"
Journal of Consumer Research, 8 (March 1982), 449-453.
Capon, N.,"Credit Scoring Systems: A Critical Analysis,"
Journal of Marketing, 46 (Spring 1982), 82-91.
Capon, N., Kuhn, D., and Gurucharri, M., "Consumer Information Processing Strategies in Middle and Late Adulthood,"
Journal of Applied Developmental Psychology, 2 (Spring 1981), 1-12.
Capon, N., "Marketing Strategy Differences Between State and Privately Owned Corporations: An Exploratory Analysis,"
Journal of Marketing, 45 (Spring 1981), 11-18.
Capon, N., and Kuhn, D., A Developmental Study of Consumer Information Processing Strategies,"
Journal of Consumer Research, 7 (December 1980), 225-233.
Capon, N., and Burke, M., "Individual, Product Class and Task-Related Factors in Consumer Information Processing,"
Journal of Consumer Research, 7 (December 1980), 314-326.
Capon, N., Hulbert, J., and Farley, J.U., "International Diffusion of Corporate and Strategic Planning Practices,"
Columbia Journal of World Business, 15 (Fall 1980), 5-13.
Capon, N., and Kuhn, D., "Logical Reasoning in the Supermarket: Adult Females' Use of a Proportional Reasoning Strategy in an Everyday Context,"
Developmental Psychology, 15 (July 1979), 450-452.
Capon, Noel "Sorry, No Credit,"
The New York Times, February 21, 1979
Capon, N., and Lutz, R.J., "A Model and Methodology for the Development of Consumer Information Programs,"
Journal of Marketing, 43 (January 1979), 58-67.
Capon, N., "Rebuttal to Response to 'Discrimination in Screening of Credit Applicants',"
Harvard Business Review, 56 (September-October 1978), 184-186.
Capon, N., "Discrimination in Screening of Credit Applicants,"
Harvard Business Review, 56 (May-June 1978), 8, 12, 172. Reprinted in Congressional Record, 96th Congress, First Session, 125 (February 9, 1979), S1479. (Syndicated by the Associated Press and Reprinted in numerous newspapers nation-wide).
Capon, Noel "Credit Ratings and Rights,"
The Washington Post, December 17, 1977
Capon, N., and Farley, J.U., "The Impact of Message on Direct Mail Response,"
Journal of Advertising Research, 16 (October 1976), 69-75.
Bettman, J.R., Capon, N., and Lutz, R.J., "Information Processing in Attitude Formation and Change,"
Communication Research, 2 (Fall 1975), 267-278.
Capon, N., and Hulbert, J., "Decision Systems Analysis in Industrial Marketing,"
Industrial Marketing Management, 4 (Summer 1975), 143-160.
Bettman, J.R., Capon, N., and Lutz, R.J., "Cognitive Algebra in Multiattribute Attitude Models,"
Journal of Marketing Research, 12 (May 1975), 151-164.
Capon, N., "Persuasive Effects of Sales Messages Developed from Interaction Process Analysis,"
Journal of Applied Psychology, 60 (April 1975), 238-244.
Bettman, J.R., Capon, N., and Lutz, R.J., "Multiattribute Measurement Models and Multiattribute Attitude Theory: A Test of Construct Validity,"
Journal of Consumer Research, 1 (March 1975), 1-15. (Published as lead article with commentaries).
Capon, N., Farley, J.U., and Hulbert, J., "Pricing and Forecasting in an Oligopoly Firm,"
Journal of Management Studies, 12 (1975), 133-156.
Capon, N., and Hulbert J., "The Sleeper Effect: An Awakening," Public Opinion Quarterly, 37 (Fall 1973), 333-358.
Capon, N., Holbrook, M.B., and Hulbert, J., "Industrial Purchasing Behavior: Some Final Comments,"
Journal of Business Administration, 4 (Fall 1972), 83.
Capon, N., Holbrook, M.B., and Hulbert, J., "Industrial Purchasing Behavior: A Reappraisal,"
Journal of Business Administration, 4 (Fall 1972), 69-77.
Hulbert, J., and Capon, N., "Interpersonal Communication in Marketing: An Overview,"
Journal of Marketing Research, 9 (February 1972), 27-34. Reprinted in Readings in Interpersonal and Organizational Communication, Huseman, R.C., Logue, C.M. and Freshly, D. (eds.), Boston: Holbrook, 1973, 40-65. Partially reprinted in Consumer Behavior: A Life Style Approach, Berkman, H.W., and Gilson, C.C., Encino, Cal.: Dickenson, 1978, 386-397.
Capon, N., and Lawrence, J.K., "How Practicable is the Electric Car?"
New Scientist, 40 (November 12, 1968), 426-428.
Capon, N., Ross, R.A., and MacColl, A., "Mechanism of the Pyrolysis of 3-Bromopentane,"
Transactions of the Faraday Society, 62 (May 1967), 1152-1154.
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