Students Site

Welcome to the student site please see the content below:

Student Study Guide

• Purchase the Student Study Guide for Managing Marketing in the 21st Century
• Read Chapter 1 Free
• The Student Study Guide is available in the following formats: Electronic Copy $15.00 / PDF Download $19.50 / Printed book $25

Electronic Flash Cards

• Purchase the Flash Cards for Managing Marketing in the 21st Century: an aid to learning
• To download Chapter 1 FREE, click here
• Flash cards are Flash files that can be downloaded to your PC or Mac. They come in a downloadable Zip file that you extract to your computer, you can then test yourself Chaper by Chapter.

Documents

• The Case Method in Marketing