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Latest News for Wessex
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AMA Summer Conference 2011, San Francisco, CA. Wessex will attend this important conference. Attendees may examined Wessex’s marketing textbooks and receive a free copy of Capon's Marketing Framework.
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Academy of Marketing Conference 2011, Liverpool, England. Wessex attended this important European conference. Attendees received a copy of Managing Marketing in the 21st Century (European Edition)
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AMA Winter Conference 2011, Austin, Texas. Wessex attended this important conference. Many attendees visited the Wessex table, met Alisa Matiovsky, and examined Wessex’s marketing textbooks.
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Managing Marketing in the 21st Century now published in Russian ( Piter Press, St. Petersburg, Russia).
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Marketing for Chinese Managers: Current and Future (2nd edition) published in English with co-authors Willem Burgers and Yuhang Zheng from CEIBS and Tsinghua University, respectively. China Youth Press, Bejing, will publish the Chinese version in late 2011..
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Wessex launches website for Spanish Latin America. Currently English-language textbooks are available for shipping from Mexico and Spanish-language texts are available as pdf-e books.
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Other new books by Wessex: Song of Hiroshima -- a first-person account by Atsuhiro Ozaki of the two or three days after the atom bomb dropped on HIroshima. Strategic Account Strategy -- workbook for developing a strategic account program and planning for a strategic account published with electronic templates available for purchasers. Sales Eats First -- a must read book for sales managers into how to lead and manage the sale force.
