Chief Sales Executive Forum
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In 2000, on behalf of Columbia Business School and with the support of Dean Feldberg, Professor Capon and Gary Tubridy, Senior Vice President, The Alexander Group (and Columbia Business School alumnus), founded the Chief Sales Executive Forum. At Columbia Business School, for many years, Professor Capon has researched and taught sales and account management issues; The Alexander Group is the U.S.'s leading consulting organization dealing exclusively with sales force management problems. Capon and Tubridy founded the Chief Sales Executive Forum for Columbia Business School and The Alexander Group. Supported by Columbia Business School Executive Education, the Chief Sales Executive Forum is a venue for sales leaders to learn and discuss topics of mutual interest. (Columbia Business School withdrew support in 2011.)
Each year, the Chief Sales Executive Forum focuses on a specific theme; this theme guides the selection of speakers and frames the participant conversations that are central to the learning process. Many senior sales leaders place the Chief Sales Executive Forum on their calendars every year.
The Chief Sales Executive Forum takes place annually in late October or early November. In spring and early summer, more intimate Regional Forums are held in Chicago, New York, and San Francisco.
The Chief Sales Executive Forum has spawned research on effective sales force management practices. In 2011, Capon and Tubridy will publish their first book, the results of a multi-year study of successful sales leaders -- Sales Eats First.
Corporations supporting the Chief Sales Executive Forum include American Express, Avon, Becton Dickinson, Boston Scientific, Capital One, Cisco, Federal Express, Fujitsu, GE, Honeywell, HP. IBM, Intuit, Kaiser Permanente, Kraft, Kodak, Mastercard, Motorola, Microsoft, Novell, Olympus, Oracle, Pearson, SAP, Siemens, Sony, Standard Register, Thomson Reuters, UPS, U.S. Cellular,Wells Fargo, Xerox, and Yahoo!
Testimonials to the value of the Chief Sales Executive Forum include:
"Year after year, the Chief Sales Executive Forum continues to deliver practical insights to drive revenue growth, useful information on customer engagement strategies, and high-level interaction with leading sales and marketing executives. This combination makes the Forum the must-attend event. Mike MacDonald - President, Global Accounts & Marketing Operations, Xerox Corporation
"We have been attending the Chief Sales Executive Forum for several years and firmly believe it continues to be an excellent program offering top-notch content, informational panel discussions, and ample opportunities to network with other senior Sales and Marketing professionals. We always look forward to this event each year." Kevin Madden, Vice President of Global Sales, Honeywell Building Solutions
"The Chief Sales Executive Forum was a perfect combination of thought-provoking presentations and brainstorming roundtables, world-class speakers, and superb opportunities for networking with fellow sales and marketing executives. It was time well spent!" Hedy White - Vice President, Global Solutions Leadership, IBM Corporation
For information on this year's Chief Sales Executive Forum
Chief Sales Executive Forum and Chief Sales Executive Workshop attachments below:
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I think that the Chief Sales Executive Forum is an outstanding way for leaders to share ideas and learn. Is this forum open to the Columbia Business School as well? I see this as an excellent educational opportunity for students. It would be a great way to learn about life experiences in the career world. My high schooler wanted to do a high school study abroad program that immersed her in real world activities. I think that an educational forum like this could reach people of all ages and help them decide what career path they would like to pursue.
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