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Axcess Capon. Dedicated to Affordable Higher Education

  • Managing Marketing In The 21st Century (3rd Edition)

    Managing Marketing in the 21st Century is about understanding how to develop market strategy and managing the marketing process. It is not a book that attempts to describe all there is to know about marketing, nor is it filled with glossy pictures. Buy Now
  • Capon's Marketing Framework

    Capon's Marketing Framework is shortened version of Managing Marketing in the 21st Century that, nonetheless, provides a solid framework for marketing students. Buy Now
  • Sales Eats First

    Sales Eats First examines how B2B sales organizations in today's most admired corporations develop and deploy major intellectual capital. Buy Now
  • Fundamentals of International Business

    Fundamentals of International Business is an introductory international business text for use at the undergraduate level. Its comprehensive coverage of the subject also makes it appropriate for use in MBA programs. Buy Now
  • The Virgin Marketer

    The Virgin Marketer - 3rd Edition is a companion volume to AxcessCapon's marketing textbooks, Managing Marketing in the 21st Century (3rd Edition) and Capon's Marketing Framework (3rd Edition). Buy Now

Testimonials

  • I like Managing Marketing in the 21st Century and feel its well-written with a real-world approach."

    - Dotty Heady

  • "Managing Marketing in the 21st Century is a tangible mind-map of my view of marketing.

    - Kapil Jain

Welcome to www.axcesscapon.com, the website for Wessex Press, a small publisher that offers a variety of books. Most books are available in at least two forms: traditional printed books and pdf E-books that you can read on your computer. If you wish to purchase multiple pdf E-books, please call 1-914-573-2757 or email alisa.matlovsky@wessex21c.com.

Axcess Capon focuses its efforts on college- and graduate-level textbooks. At the present time, it specializes in marketing, sales managment, and international business textbooks. As you know, the prices for higher education textbooks from traditional publishers are out of sight. In the U.S., the prices of most textbooks are more than $200, and prices in excess of $250 are not unusual. High textbook prices have become a significant social and political issue. Axcess Capon offers world class printed marketing textbooks for less than $50; pdf E-book prices are the same as printed books.